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OUR OFFER
We decode what makes your business grow.
STRATEGIC PLANNING
Success isn't defined by channels - it’s driven by results. Through innovative, data-backed strategies, we help realign your business digitally, equipping you with the tools and insights needed for scalable, long-term growth.
ANALYTICS AND BI
Transforming data into decision-making. Leveraging advanced business intelligence and precise analytics, we build a solid foundation for informed action and sustainable digital performance.
PERFORMANCE MARKETING
With deep expertise across digital advertising channels, we design performance-driven campaigns focused on measurable ROI and meaningful contributions to your business's bottom line.
ABOUT US
Executive Team
After collaborating on multiple projects, Daniel Fitzgerald and Alex Poklekowski join forces to create DNA Performance Lab, conceptualized to offer a unique approach to strategic digital planning, reporting and performance.
Daniel Fitzgerald: More than 20 successful years in Sales, Marketing, Brand and Platform management, Daniel embarks on a new journey focused on digital partner services. Building on extensive experience scaling businesses and deep expertise in e-commerce, Daniel complements the data-driven and digital campaign prowess of Alex, creating an unstoppable team. Daniel’s most recent notable role was Country Manager Switzerland, at Zalando SE.
Find Dan on Linkedin
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Alex Poklekowski: Having learned the ropes and gained experience at tech giant Meta (formerly Facebook), Alex has honed his digital marketing expertise over the years at one of Switzerland’s leading sporting goods chains. Additionally Alex has consulted for top brands, significantly increasing their performance, visibility and reach, and has held executive oversight for analytics and data at various mid- to large-sized companies.
Find Alex on Linkedin
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Mission
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DNA Performance Lab is powered by the latest technical tools, software, platforms, and services available today. Alex and Daniel are joined by a team of professionals, each bringing years of experience and know-how. Together, they create massive technical capability, offering a full range of services to help your business achieve digital success.
““We feel that the current market offering for performance marketing has become too overwhelming for customers. The world is in a volatile state—politically, economically, and digitally. Our mission with DNA Performance Lab is to elevate digital performance to the next level, without all the complexity. We offer simple and affordable solutions that consistently deliver world-class results.”
LET’S CONNECT
Performance is just a few clicks away!